Messaging channels
Your mate in the Messages app — from Maps, Spotlight, Safari and Siri on any Apple device.
This connection is on the way
It is not something you can switch on yet. Here is what it will do and how it will be set up, so you know what to expect.
01What it does
Register your business with Apple and a customer who taps your Messages button in Maps or Safari reaches your mate; it answers right there in Messages, with rich list and time pickers where they help, and hands off to your team.
02See it in place
The channel itself is still being built — the demo previews the experience on a real invented brand.
Haldane Optical
An independent optician whose workshop answers in a business thread: a faithful Messages-style preview of the live assistant, grounded lens and repair answers, an MCP server over the bench, an in-chat enquiry card, and identified-customer thread lookups.
03How to switch it on
04What it needs
An Apple Messages for Business registration with the platform as the messaging service provider, its business id and provider secret.
APPLE_BUSINESS_IDAPPLE_MSP_SECRET05Questions
Tell us this is the channel you want and we will let you know the day it opens.